[Source: YouTube via Jalopnik]
Showing posts with label Mazda. Show all posts
Showing posts with label Mazda. Show all posts
Dec 20, 2008
V12 Miata
Never underestimate what a man, money and a garage can do. For example: a first-gen Mazda Miata powered by a Jaguar V12. This guy gets a permanent slot in the Fiend hall of fame. There’s a full year in rebuilding the V12 alone, not to mention the unbelievable amount of fabrication that went into this thing. Custom firewall, timing gear, transmission bits, etc. You name it. Like any true hot rod, this sucker begs steals and borrows from all kinds of rides, no matter the make or model. There are two videos after the jump, a build diary detailing the trials and tribulations and a quick video of the thing jaunting down the street. Crank the volume and enjoy.
[Source: YouTube via Jalopnik]
[Source: YouTube via Jalopnik]
Dec 10, 2008
Mazda 2 Review 2011
Consumer Guide's Impressions of the 2011 Mazda 2
First it was no. Now it's go. The 2008 World Car of the Year is headed for America, promising high mpg and a "zoom-zoom" personality. But the Mazda 2 faces a tough fight in the subcompact-car arena, not least from corporate cousin Ford Fiesta.
What We Know About the 2011 Mazda 2
It's the subcompact car that rates 40 miles per gallon on the European combined driving cycle and is getting rave reviews. Indeed, it beat out the Mercedes-Benz C-Class to win 2008 World Car of the Year honors. Yet despite an admirable resume, the Mazda 2 wasn't slated for U.S. sale. Officials here said the car was too small and likely not profitable enough. But that was last year, before Americans were hit with record gas prices and started buying smaller, thriftier vehicles like nickel beer. Now those same officials have apparently decided they really do need to supplement their in-demand Mazda 3 compacts, so the 2 will come here after all as the "zoom-zoom" alternative to the Honda Fit, Nissan Versa, and other increasingly popular fuel-sipping minis. Sources expect it in 2010 as a 2011 model.
Mazda is the Japanese affiliate of Ford Motor Company, and the 2011 Mazda 2 will share a European-designed front-wheel-drive architecture with Ford's 2011 Fiesta subcompact. The original Mazda 2 was a Japanese design that appeared some years ago as a rather uninspired tall-body 4-door hatchback. The car coming Stateside is the much sleeker second-generation that launched in Japan, Europe, and other world markets during 2007 and added sporty 2-door versions in early '08. The new Fiesta is just rolling out in those same areas, but won't start U.S. sale until early 2010, probably several months before the Mazda. And where the Ford will also offer 4-door sedans, the 2 is strictly hatchbacks. In addition, the Mazda is sourced from Japan, while U.S.-market Fiestas will come from Ford's plant in Cuautitlan, Mexico.
The 2011 Mazda 2 also goes its own way in styling and powertrains. Where the similarly sized Fiesta gets a crisp "technical" look via Ford Europe's "kinetic design" language, the 2 is flowing and "organic," exemplifying the "flow" theme highlighted by recent Mazda concept models. Elements include a curved nose with a prominent five-sided Mazda grille, headlights pulled back into rounded fenders a la Mazda's RX-8 sports car, a rising window line, a prominent lower-body "swoosh," and a tail ending mere inches behind the rear wheels. The result, we think, is attractively purposeful. It should go down well with the "millennial" crowd.
Despite earning praise for a surprisingly spacious five-seat interior, the 2011 Mazda 2 stands 8.5 inches shorter and some 2 inches lower than the redesigned 2009 Honda Fit, while matching it for width and wheelbase. More importantly, a trim 2,100-lb curb weight should make it the lightest subcompact car on the U.S. market apart from the teeny two-seat Smart ForTwo. That's a good thing, as needless weight puts the hurt on fuel economy, carbon emissions, and acceleration. See "Notable Feature" below for details on the 2's weight-watcher development.
Speaking of efficiency, trade weekly Automotive News reports that Mazda plans to replace all its current gasoline engines within five years, substituting new powerplants that get better mileage via direct fuel injection and stop/start capability. The U.S.-market 2011 Mazda 2 could be an early outing for this technology.
The 2 is currently sold elsewhere with a quartet of existing Mazda-designed 4-cylinder engines: a gasoline 1.3-liter available in 74- and 83-horsepower tune; a 102-horsepower 1.5, and a 67-horsepower 1.4-liter turbodiesel. What's coming to America is unclear, but we see a new 1.6-liter gasoline four as the likely choice for performance, fuel economy, and emissions reasons. And as it could easily produce 120 horses and that many lb-ft of torque--our estimates, mind--the 2 would nicely trump Fit and other class rivals. That might include cousin Fiesta, which is slated for different, all-Ford engines. While the stop/start feature would technically make the 2 a "mild hybrid," we don't rule out a future "full hybrid" that can run short distances on electricity alone. We also think a turbodiesel option has a shot at U.S. sale, if only because Mazda is a feisty outfit that takes pride in solving engineering challenges.
Whatever the final engine or engines, the U.S.-market 2011 Mazda 2 will almost certainly have a standard 5-speed manual transmission, with a 6-speed option possible. The available automatic should be the conventional 5-speed unit already offered elsewhere. The rest of the car should also change little for Stateside duty. That means front-disc and rear-drum brakes with available ABS, electrically assisted power steering, 4-wheel independent suspension with front struts and a simple twist-beam rear axle, and front and curtain side airbags.
As for options, the 2011 Mazda 2 should list air conditioning, power windows, remote power locks, and other expected conveniences, but don't look for weighty items like motorized seats or a power sunroof that would detract from performance and fuel economy. Because the 2 will undoubtedly be pitched to younger first-time buyers, many options will be geared to that audience. That probably means things like alloy wheels, cloth upholstery mimicking sportswear fabrics, a thumping audio system, and connections for cell phones and MP3 players.
With all this, the 2011 Mazda 2 promises to be one of the more entertaining mini-misers on the U.S. scene, yet no less practical than most rivals. Assuming Mazda can deliver it at the right price and in sufficient numbers, it's hard to see how it can miss.
A Notable Feature of the 2011 Mazda 2
Automakers everywhere are being pressured to reduce fuel consumption and exhaust emissions; lightening up is one of the best ways to do both. It's the same with people. Losing pounds helps you look and feel better. But "adding lightness" to a car is no easier than dieting or working out. Not only does it cost money, it's at odds with crash safety requirements. That's one reason so many vehicles get larger and heavier with each redesign, a vicious cycle that certainly won't go on much longer.
The redesigned Mazda 2 has already changed course by weighing a substantial 220 lb less than the car it replaces, this despite little change in overall size. What's the secret? Call it a case of one thing leading to another. It starts with a unibody that uses 40-percent more high-strength steel than before. That allows structural members to be thinner and thus lighter versus regular steel without compromising rigidity or crash performance. Aiding the cause is a steel brace linking the front strut towers, an item usually reserved for pricey high-performance cars. Less mass, in turn, allows using lighter brakes, suspension components, and other underbody hardware. The new model's electric power steering, for instance, weighs less than a conventional hydraulic system. Analyzing the rest of the car enabled engineers to shave more pounds and in surprising places. For example, the redesign trimmed 6.4 lb via a shorter wiring loom and another 2.2 lb by substituting neodymium for ferrite in the stereo speakers.
Of course, there's a point of diminishing returns with any weight-watching regimen, but the new Mazda 2 doesn't go overboard, judging by European road tests. Indeed, it has earned high marks for quietness, ride comfort, and handling versus many competitors. It's also worth noting that Mazda's slimming program doesn't resort to expensive measures like aluminum body panels or carbon-fiber seat shells. After all, affordability is a must in the entry-level class, which is why small cars are typically so straightforward in materials and engineering.
Buying Advice for the 2011 Mazda 2
America's 2011 Mazda 2 will likely boast the same refinement, ride comfort, and handling that have won plaudits overseas. High fuel thrift should be another plus, though it remains to be seen whether U.S. models will match the excellent 40-mpg European rating. That will depend on the engine or engines available here. So, too, performance, though we expect that to be at least class-competitive; Mazda says the current 1.5-liter model does 0-60 mph in a little over 10 seconds. Jaunty "zoom-zoom" styling and hatchback practicality will also help seal the deal for some shoppers.
Still, it's always wise to consider alternatives, especially now that subcompact cars are breeding like mosquitoes in mileage-minded America. Besides the redesigned Honda Fit, buyers should also consider the Hyundai Accent, Kia Rio, and Suzuki SX4, all of which rate Consumer Guide Best Buy status. Other fuel-thrifty prospects are the Nissan Versa, arguably the class "grown-up," and the Toyota Yaris, which appeals for its strong brand name. And then there are the new kids, such as a rumored U.S. version of the small VolkswagenPolo, a redesigned 2011 Chevrolet Aveo--and the Mazda 2's corporate cousin, the 2011 Ford Fiesta.
That's a lot of choice, and so maybe confusing, but Consumer Guide can help you sort out the field, both here online and in the pages of our Car and Truck Test magazines. One final point: Subcompacts often price for only a bit less than larger compact cars, and one of those might be a better solution, depending on your needs and budget. Needless to say, choices there are also multiplying.
2011 Mazda 2 Release Date: There's nothing official yet, but we'd look for sales to begin in the third or fourth quarter of 2010.
2011 Mazda 2 First Test Drive: Some U.S.-based journalists have already driven Euro-market Mazda 2s, but obviously not U.S.-market models. That opportunity probably won't come until spring or early summer of 2010.
2011 Mazda 2 Prices: Though it's too early to know for sure, the 2011 Mazda 2 may well price slightly above most class rivals. Much will depend on final U.S.-model manufacturing costs and standard equipment, plus interim developments in the world economy. All things considered, we'd look for stickers in the $14,500-$16,500 range.
First it was no. Now it's go. The 2008 World Car of the Year is headed for America, promising high mpg and a "zoom-zoom" personality. But the Mazda 2 faces a tough fight in the subcompact-car arena, not least from corporate cousin Ford Fiesta.
What We Know About the 2011 Mazda 2
It's the subcompact car that rates 40 miles per gallon on the European combined driving cycle and is getting rave reviews. Indeed, it beat out the Mercedes-Benz C-Class to win 2008 World Car of the Year honors. Yet despite an admirable resume, the Mazda 2 wasn't slated for U.S. sale. Officials here said the car was too small and likely not profitable enough. But that was last year, before Americans were hit with record gas prices and started buying smaller, thriftier vehicles like nickel beer. Now those same officials have apparently decided they really do need to supplement their in-demand Mazda 3 compacts, so the 2 will come here after all as the "zoom-zoom" alternative to the Honda Fit, Nissan Versa, and other increasingly popular fuel-sipping minis. Sources expect it in 2010 as a 2011 model.
Mazda is the Japanese affiliate of Ford Motor Company, and the 2011 Mazda 2 will share a European-designed front-wheel-drive architecture with Ford's 2011 Fiesta subcompact. The original Mazda 2 was a Japanese design that appeared some years ago as a rather uninspired tall-body 4-door hatchback. The car coming Stateside is the much sleeker second-generation that launched in Japan, Europe, and other world markets during 2007 and added sporty 2-door versions in early '08. The new Fiesta is just rolling out in those same areas, but won't start U.S. sale until early 2010, probably several months before the Mazda. And where the Ford will also offer 4-door sedans, the 2 is strictly hatchbacks. In addition, the Mazda is sourced from Japan, while U.S.-market Fiestas will come from Ford's plant in Cuautitlan, Mexico.
The 2011 Mazda 2 also goes its own way in styling and powertrains. Where the similarly sized Fiesta gets a crisp "technical" look via Ford Europe's "kinetic design" language, the 2 is flowing and "organic," exemplifying the "flow" theme highlighted by recent Mazda concept models. Elements include a curved nose with a prominent five-sided Mazda grille, headlights pulled back into rounded fenders a la Mazda's RX-8 sports car, a rising window line, a prominent lower-body "swoosh," and a tail ending mere inches behind the rear wheels. The result, we think, is attractively purposeful. It should go down well with the "millennial" crowd.
Despite earning praise for a surprisingly spacious five-seat interior, the 2011 Mazda 2 stands 8.5 inches shorter and some 2 inches lower than the redesigned 2009 Honda Fit, while matching it for width and wheelbase. More importantly, a trim 2,100-lb curb weight should make it the lightest subcompact car on the U.S. market apart from the teeny two-seat Smart ForTwo. That's a good thing, as needless weight puts the hurt on fuel economy, carbon emissions, and acceleration. See "Notable Feature" below for details on the 2's weight-watcher development.
Speaking of efficiency, trade weekly Automotive News reports that Mazda plans to replace all its current gasoline engines within five years, substituting new powerplants that get better mileage via direct fuel injection and stop/start capability. The U.S.-market 2011 Mazda 2 could be an early outing for this technology.
The 2 is currently sold elsewhere with a quartet of existing Mazda-designed 4-cylinder engines: a gasoline 1.3-liter available in 74- and 83-horsepower tune; a 102-horsepower 1.5, and a 67-horsepower 1.4-liter turbodiesel. What's coming to America is unclear, but we see a new 1.6-liter gasoline four as the likely choice for performance, fuel economy, and emissions reasons. And as it could easily produce 120 horses and that many lb-ft of torque--our estimates, mind--the 2 would nicely trump Fit and other class rivals. That might include cousin Fiesta, which is slated for different, all-Ford engines. While the stop/start feature would technically make the 2 a "mild hybrid," we don't rule out a future "full hybrid" that can run short distances on electricity alone. We also think a turbodiesel option has a shot at U.S. sale, if only because Mazda is a feisty outfit that takes pride in solving engineering challenges.
Whatever the final engine or engines, the U.S.-market 2011 Mazda 2 will almost certainly have a standard 5-speed manual transmission, with a 6-speed option possible. The available automatic should be the conventional 5-speed unit already offered elsewhere. The rest of the car should also change little for Stateside duty. That means front-disc and rear-drum brakes with available ABS, electrically assisted power steering, 4-wheel independent suspension with front struts and a simple twist-beam rear axle, and front and curtain side airbags.
As for options, the 2011 Mazda 2 should list air conditioning, power windows, remote power locks, and other expected conveniences, but don't look for weighty items like motorized seats or a power sunroof that would detract from performance and fuel economy. Because the 2 will undoubtedly be pitched to younger first-time buyers, many options will be geared to that audience. That probably means things like alloy wheels, cloth upholstery mimicking sportswear fabrics, a thumping audio system, and connections for cell phones and MP3 players.
With all this, the 2011 Mazda 2 promises to be one of the more entertaining mini-misers on the U.S. scene, yet no less practical than most rivals. Assuming Mazda can deliver it at the right price and in sufficient numbers, it's hard to see how it can miss.
A Notable Feature of the 2011 Mazda 2
Automakers everywhere are being pressured to reduce fuel consumption and exhaust emissions; lightening up is one of the best ways to do both. It's the same with people. Losing pounds helps you look and feel better. But "adding lightness" to a car is no easier than dieting or working out. Not only does it cost money, it's at odds with crash safety requirements. That's one reason so many vehicles get larger and heavier with each redesign, a vicious cycle that certainly won't go on much longer.
The redesigned Mazda 2 has already changed course by weighing a substantial 220 lb less than the car it replaces, this despite little change in overall size. What's the secret? Call it a case of one thing leading to another. It starts with a unibody that uses 40-percent more high-strength steel than before. That allows structural members to be thinner and thus lighter versus regular steel without compromising rigidity or crash performance. Aiding the cause is a steel brace linking the front strut towers, an item usually reserved for pricey high-performance cars. Less mass, in turn, allows using lighter brakes, suspension components, and other underbody hardware. The new model's electric power steering, for instance, weighs less than a conventional hydraulic system. Analyzing the rest of the car enabled engineers to shave more pounds and in surprising places. For example, the redesign trimmed 6.4 lb via a shorter wiring loom and another 2.2 lb by substituting neodymium for ferrite in the stereo speakers.
Of course, there's a point of diminishing returns with any weight-watching regimen, but the new Mazda 2 doesn't go overboard, judging by European road tests. Indeed, it has earned high marks for quietness, ride comfort, and handling versus many competitors. It's also worth noting that Mazda's slimming program doesn't resort to expensive measures like aluminum body panels or carbon-fiber seat shells. After all, affordability is a must in the entry-level class, which is why small cars are typically so straightforward in materials and engineering.
Buying Advice for the 2011 Mazda 2
America's 2011 Mazda 2 will likely boast the same refinement, ride comfort, and handling that have won plaudits overseas. High fuel thrift should be another plus, though it remains to be seen whether U.S. models will match the excellent 40-mpg European rating. That will depend on the engine or engines available here. So, too, performance, though we expect that to be at least class-competitive; Mazda says the current 1.5-liter model does 0-60 mph in a little over 10 seconds. Jaunty "zoom-zoom" styling and hatchback practicality will also help seal the deal for some shoppers.
Still, it's always wise to consider alternatives, especially now that subcompact cars are breeding like mosquitoes in mileage-minded America. Besides the redesigned Honda Fit, buyers should also consider the Hyundai Accent, Kia Rio, and Suzuki SX4, all of which rate Consumer Guide Best Buy status. Other fuel-thrifty prospects are the Nissan Versa, arguably the class "grown-up," and the Toyota Yaris, which appeals for its strong brand name. And then there are the new kids, such as a rumored U.S. version of the small VolkswagenPolo, a redesigned 2011 Chevrolet Aveo--and the Mazda 2's corporate cousin, the 2011 Ford Fiesta.
That's a lot of choice, and so maybe confusing, but Consumer Guide can help you sort out the field, both here online and in the pages of our Car and Truck Test magazines. One final point: Subcompacts often price for only a bit less than larger compact cars, and one of those might be a better solution, depending on your needs and budget. Needless to say, choices there are also multiplying.
2011 Mazda 2 Release Date: There's nothing official yet, but we'd look for sales to begin in the third or fourth quarter of 2010.
2011 Mazda 2 First Test Drive: Some U.S.-based journalists have already driven Euro-market Mazda 2s, but obviously not U.S.-market models. That opportunity probably won't come until spring or early summer of 2010.
2011 Mazda 2 Prices: Though it's too early to know for sure, the 2011 Mazda 2 may well price slightly above most class rivals. Much will depend on final U.S.-model manufacturing costs and standard equipment, plus interim developments in the world economy. All things considered, we'd look for stickers in the $14,500-$16,500 range.
Nov 17, 2008
2009 Mazda 2 upgrade
Mazda has released an upgrade for the popular Mazda2 (or Demio) in Japan today with several interior and exterior refinements aimed at extending the popular model’s appeal.
A freshened interior featuring a piano black center panel and revised seat and door trim fabrics (three in all), new alloy look gear knob, parking brake and door handles door trim and an illuminated gear shift (auto only) all of which compliment a new exterior colour, Aluminium Metallic, which brings the colour pallet to an even dozen.
The top shelf Genki model also picks up climate control air-conditioning with particle filter.
Australia will most likely see the revised model sometime in the first quarter of 2009.
Nov 14, 2008
Mazda implementing rear-facing radar system from 2009
Safety technology is going increasingly high-tech as companies and governments get into the business of making cars ever safer. Advanced features like radar are making their way into everyday cars, evidenced by a report that Mazda will begin including its Rear Vehicle Monitoring System (RVMS) as a standard feature on European Mazda6 Sport models from February 2009.
Though the report hasn't yet been confirmed by Mazda, nor has the scope of the implementation - no word on U.S. availability yet - the system itself appears to be ready to go into production.
Based around two rearward-facing sensors that detect the traffic behind and to the sides of the car, the RVMS can alert the driver not only of cars approaching rapidly but also of cars in the traditional blind spots just off the rear quarter panels, according to Swedish publication Auto Motor & Sport. The alert is triggered when a car is detected in a dangerous zone and the driver has activated a turn indicator. A warning is communicated to the driver via a small indicator mounted near the A-pillar and an audible tone.
The system also warns of vehicles within 150ft (50m) of the rear of the car when approaching at more than 36mph (60km/h), helping to anticipate cars that will be in the blind spot area by the time the driver actually moves into the next lane.
Mazda notes a survey by the NHTSA that finds 9% of all accidents in the U.S. occur during lane-change maneuvers, making it the fourth-most prevalent cause of accidents, and highlighting the use such a system could find on American roads. The company already offers the Blind Spot Monitoring System, available since 2007, in the U.S
Oct 26, 2008
2010 Mazda 3 to debut at LA Auto Show ‘08
Mazda will unveil the 2010 Mazda 3 at the Los Angeles Auto Show next month. The new Mazda 3 will feature a fresh new design inspired by the Kabura concept that Mazda revealed in 2006. This is evident in the new Mazda 3’s new face which is now dramatically swept back. This makes the Mazda 3 more akin to the new Mazda 6 in terms of aesthetics with its grinning front grille sitting between and below the sharp, angular headlamps.
The redesigned grill is flanked by two air intakes and a set of fog lamps. The redesign continues to the modern rising waistline and a sloping rear roof that emphasizes a restyled rear end with twin sporty tailpipes.
There were no specs revealed yet but the new Mazda 3 will reportedly come with either a 2.0 or 2.5-liter 4-cylinder engine. It is also supposed to weight significantly less than the current model incarnation of the Mazda 3. The new 2010 Mazda 3 will be available in showrooms by early next year.
Sep 20, 2008
All-new 2009 Mazda6
Wow that looks great! This is the all-new 2009 Mazda6 ($19,220 and up). The new sedan sport has more aggressive styling and better fuel economy. It is powered either by a 2.5L 4-cylinder / 170hp or 3.7L V6 / 272hp. There are manual and manual-shift automatic transmissions are available and it has a push-button ignition, Bluetooth cellular integration, and touchscreen navigation system inside. The 2009 Mazda6 comes with the starting price of $19,220. Check out more pictures after the break.
[via Uncrate]
Sep 8, 2008
2010 Mazda3 Spied
What’s the first thing in your mind when you hear Cervantes? Well today we’re going to talk about a different Cervantes, Michael Cervantes, who was on a vacation but got himself lucky to get on camera pictures with the all new 2010 Mazda 3. It’s the first time when it’s not heavily camouflaged and we can get a very good idea of what’s going to look like. At a first glance, it looks nice.
With Ford’s global C1 platform under, the new Mazda 3 is going to be much sportier, will have 6 gears and a small jump in power. I’m talking about 20-30 bhp for the current 2.3-litre motor that develops 156 bhp right now.
With Ford’s global C1 platform under, the new Mazda 3 is going to be much sportier, will have 6 gears and a small jump in power. I’m talking about 20-30 bhp for the current 2.3-litre motor that develops 156 bhp right now.
via WCF
Jul 13, 2008
Video: 2009 Mazda6 North American Market Model
With the second generation Mazda6 the Japanese carmaker decided to make a few changes to the North American market model. Compared to the European and Japanese spec “6”, the N.A. model is slightly longer and features a completely different trunk and rear bumper along with a new front fascia. Mazda also retuned the suspension to meet the particular demands of the N.A. market in terms of handling and comfort. The 2009 Mazda6 will be available in the
Jul 2, 2008
Video: Mazda Furai
I think that Mazda Furai has the best design among all concept cars.It was shown at the Detroit Auto Show earlier this year. It is built based on a Courage C65 chassis and tri-rotor renesis engine. An official has released, featuring Furai at the Laguna Seca. Check it out after the jump.
Jul 1, 2008
Mazda's new global Zoom-Zoom communication style visually expresses the company's evolution at a glance
Mazda Motor Corporation announced the launch of its new global brand visual identity which will be rolled out progressively around the world. Following a successful pilot in Australia, the first major region to introduce this new visual identity direction will be Japan, commencing on June 20, 2008, when Mazda updates its Japan websites with distinctive new features. This will be followed by its full adoption in advertising, commencing on July 8 with the launch of the new mid-size Mazda Biante high-roof minivan in Japan.The new global visual identity was created to evoke strong emotional connections between Mazda and its customers across all touchpoints, and convey the brand’s unique personality and distinctive profile. Mazda’s brand symbol and the brand essence will not change. The new visual identity is intended to express the new direction the Mazda brand is taking, its evolution and the innovation that lies at its core. This fresh new way of articulating the Mazda brand will be integrated into every facet of Mazda’s future brand communications.
The new global brand visual identity uses distinctive visual cues to express Mazda’s brand personality. These include the use of dynamic angles to convey a sense of movement; a new Mazda typeface to complement the other elements of the new visual identity; and a new ‘dynamic wing’ graphic which contains the Mazda brand symbol and captures Mazda’s confident, bold spirit. In addition, launching the new visual identity will ensure clarity and consistency in all Mazda communications across the globe.
“The launch of Mazda’s new global visual identity will enable us to communicate Mazda’s core brand values and attributes more clearly and with greater energy than ever before,” says Dan Morris, Mazda’s senior executive officer in charge of marketing and overseas sales. “We want to connect more powerfully with our customers around the world in a consistent manner with this newly refined element of the Zoom-Zoom brand.”
Mazda introduced its existing corporate identity (CI) in 1975 and developed its corporate mark as an easy-to-read standard for use in its global communications. The brand symbol was created in 1997 as one element of Mazda’s efforts to strengthen its brand image. Since the launch of the original Mazda6 in 2002, Mazda’s Zoom-Zoom brand message has gained currency all over the world.
Looking to the future, Mazda will continue to pursue harmony between driving pleasure and environmental and safety features, and delight its customers with exciting vehicles that ‘look inviting to drive, are fun to drive, and make you want to drive them again.’ With the introduction of its new global visual identity, the Hiroshima-based company will aim for continued improvements in its brand value.
Jun 26, 2008
Mazda's plans for a greener future
2008 Mazda has announced a goal to cut the fuel consumption of its vehicles by an average of 30% by 2015. The company is exploring a combination of fuel-cutting initiatives, including the development of lighter-weight technologies aimed at reducing vehicle weight by 100 kilograms from 2011, carbon neutralTerraPass-Founder-Tom-Arnold bioplastics, an Idle Stop system and an advanced version of the emissions. Three Layer Wet Paint. System fist introduced in 2005. Integral to the plan is the renewal of its entire powertrain lineup by 2015, with tests of its hydrogen hybrid system continuing ahead of plans for release in Japan in the coming fiscal year, as well as plans for a new gasoline rotary engine and new diesel engines.The bioplastic research is being developed in conjunction with Hiroshima University, with the aim of producing polypropylene from non-food-based cellulosic biomass.By using inedible vegetation, like plant waste and wood shavings, it is hoped the bioplastic will be carbon neutral, and avoid consuming food resources. The polypropylene must have sufficient strength, heat resistance and durability to be used in bumpers and instrument panels. Mazda currently uses bioplastics in its Mazda5 Hydrogen RE Hybrid – the new polypropylene is scheduled to make an appearance in its models in 2013.
The Mazda5 Hydrogen RE Hybrid was cleared to begin testing on Japanese public roads this June, and will be available for commercial lease in Japan in the coming fiscal year. The model offers 40% more power and an extended hydrogen driving range of 200 kilometers. Mazda is currently developing an all-new Hydrogen RE vehicle with the dynamic performance equivalent of a 3.0-liter gasoline engine and a hydrogen range of 400 kilometers.
In 2009, an E85 compatible flex-fuel engine will be introduced to the Northern European and North American powertrain line. From 2011, gasoline engines will include next generation Direct Injection Spark Ignition and other systems that increase power and fuel economy by up to 20%. Diesel engines manufactured in 2011 will meet the strictest exhaust gas regulations, and will feature next generation direct injection technology, turbocharging systems, and NOx reduction technology, which improve fuel economy by 20%. Future models of Mazda’s gasoline rotary engine will also incorporate Direct Injection Spark Ignition and high-speed combustion technology, with the first upgrades appearing after 2010.
The Three Layer Wet Paint System, introduced in 2005, succeeded in reducing VOC emissions by 45% and CO2 emissions by 15%. Mazda is launching an improved version in 2009, which will reduce VOC emissions by a further 57% without increasing CO2 emissions. The water-based paint technology produces 25% less CO2 emissions than standard water-based paint.
Mazda’s Smart Idle Stop System is the only system that restarts the engine from idle by injecting fuel into the cylinder and igniting it to force the piston down. The method offers an improvement of up to 8% in fuel economy, and is scheduled to be incorporated into cars from 2009.
In 2005, Mazda was the first auto manufacturer to introduce a Three Layer Wet Paint System which reduces VOC emissions by 45 percent and CO2 emissions by 15 percent. Mazda now plans to introduce a more advanced version of this unique Paint System in 2009 as it finalizes the development of an innovative water-based paint technology that reduces VOC emissions by a further 57 percent without increasing CO2 emissions. Producing around 25 percent fewer CO2 emissions than common water-based paint, this new technology is intended to make Mazda’s paint shops the cleanest in the world.
Jun 23, 2008
Mazda's Hydrogen Hybrid Car Approved by Japan's Gov't
Mazda Motor Corp announced that its hydrogen rotary engine vehicle "Premacy Hydrogen RE Hybrid" was certified by Japan's Ministry of Land, Infrastructure, Transport and Tourism (MLIT) May 20, 2008.The company plans to obtain a license plate and conduct public road tests in Japan.
Aiming to start commercial leasing within fiscal 2008, Mazda is promoting the development of this vehicle. The company also plans to display and demonstrate the new vehicle at the Environmental Showcase during the Hokkaido Toyako Summit, along with the previously released "RX-8 Hydrogen RE."
Like the RX-8 Hydrogen RE, the Premacy Hydrogen RE Hybrid employs the dual-fuel system, which allows the car to run on both hydrogen and gasoline. With the adoption of a hybrid system composed of a hydrogen rotary engine combined with a motor, the output of the new vehicle is improved by 40% and the travel range when driving on hydrogen alone is extended to 200km.
Furthermore, the car features Mazda's proprietary environmental technologies, such as the plant-derived "Mazda Biotechmaterials" used for interior plastic parts and seat covers.
Source: techon
Mazda to Reduce Fuel Consumption by 30% Until 2015
FoMoCo’s Japanese affiliate Mazda announced that it has set a target to reduce the fuel consumption of its vehicles sold globally by an average 30 percent by 2015. To accomplish this Mazda’s plans include the use of lightweight technologies, the upgrade of almost all of its gasoline engines, the development of a Smart Idle Stop System and the introduction of a new gasoline rotary engine and new diesel engines.Mazda says that by 2015, it will have renewed almost its entire powertrain lineup and, from 2011, through the use of new lightweight platforms it aims to reduce the weight of its new vehicles by 100 kg / 220 lbs or more. -Continued
In particular, the next technological milestone for Mazda will be the introduction of the Smart Idle Stop System into one of its cars in 2009. According to the Japanese carmaker, this is the only idle stop system in the world that restarts the engine from idle by injecting fuel directly into the cylinder and igniting it to force the piston down, enabling a fast and quiet restart as well as an improvement in fuel economy by up to 7-to-8 percent.
In 2009, Mazda will introduce an E85 fuel-compatible flex-fuel engine into the Northern European and North American markets. From 2011 onwards, Mazda’s new gasoline engines will incorporate next generation Direct Injection Spark Ignition and other systems to boost power by 15 to 20 % while improving improve fuel economy by about 20%.
Starting from 2011, Mazda plans to introduce a new generation of diesel engines worldwide that will feature direct injection technology, turbocharging systems and NOx reduction technology, which will enhance fuel economy by 20% and produce cleaner exhaust gases.
Last but not least, Mazda will unveil a significantly upgraded version of its gasoline rotary engine in the early 2010s. Currently referred to as the 16X, the next rotary engine promises to offer substantially improved performance and economy through use of Direct Injection Spark Ignition and high-speed combustion technology, enfolded in new rotary dimensions.
Jun 16, 2008
New Mazda Nagare concept car to debut in Moscow
June 16, 2008 Mazda has announced that the latest member of its Nagare design series will be revealed at the International Automobile Salon. The pursuit of the Nagare design philosophy - the term is Japanese for ‘flow’ and the embodiment of motion - has resulted in several compelling concepts hitting the auto-show circuit in recent years including the futuristic Taiki and the 180mph Furai Concept.
The as yet unnamed sixth addition to the series is a compact designed especially for the Russian market and the only released at this point don't give away a great deal of detail. We'll know more for certain when Mazda lifts the wraps on August 26.
The
from: gizmag
May 28, 2008
Mazda city car quick on the draw
Meet Mazda’s new baby! These are the first official sketches of the firm’s forthcoming city car – which will be revealed in concept form at the Paris Motor Show in October.Likely to be badged Mazda 1 when it goes on sale in late 2009, the urban runabout will rival the Volkswagen up! and Toyota’s iQ.
As you can see from these drawings, it’s the first model to bring the design themes showcased by the company’s Nagare concept to reality. The sporty look of the 2 supermini is evolved with a taller roofline to boost headroom, but key details including dramatic slashes in the bodywork and short overhangs are retained.
The city car concept is likely to feature Perspex panels, plus sliding side doors and seats, which will increase practicality, too.
Peter Birthwhistle, chief designer at Mazda’s European Research and Development Centre, said: “The finished article will be even more radical than the car seen here. It will be aimed at young people and feature the likes of iPod connectivity, sat-nav and Blue- tooth. It will be environmentally friendly, and weigh as little as possible.”
The concept is likely to be powered by a combination of fuel cells and batteries. The firm will also reveal a new 4x4 at the Moscow Motor Show in August, based on Ford’s Kuga, which could make its way here. And it is working on an RX-7 replacement that also follows the Nagare design theme.
May 8, 2008
Mazda unveils Taiki concept and next-gen rotary engine
One of the more interesting concepts we’ve seen in a long time has just been revealed ahead of its debut at the Tokyo Motor Show later this month. The new concept is called the Mazda Taiki and is the latest in a string of organic-influenced concept cars including the previous Nagare, Ryuga and Hakaze vehicles. The Taiki features real-world technologies such as a next-generation rotary engine and enhanced aerodynamic performance, and is being touted as a possible design direction for a future generation of Mazda sports cars.
Positioned up front is a new RENESIS rotary engine dubbed the 16X, a twin rotor unit sending drive to the rear wheels that features a longer stroke and a larger displacement 1.6L (800cc x 2) design. The new design is said to raise the thermal efficiency and torque levels at all engine speeds and, with a new direct injection system and lightweight aluminum side housing, will also reduce fuel consumption.
Mazda’s other highlights for the Tokyo Show will be the recently revealed Mazda6 (dubbed the Atenza in Japan), the Premacy Hydrogen RE Hybrid and the carmaker’s next-generation powertrains, safety features and environmental technologies.
It’s a welcome change to see a carmaker finally reveal a true concept instead of the regular pre-production ‘concepts’ we’re normally subjected to. Though we’re sure no production Mazda will ever look like this for some time, the concept shows that there are exciting things happening in Mazda’s design studios and we only have to look at cars like the stunning new Mazda6 to see the results.
Apr 24, 2008
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