The cold hard truth for western countries is that China is on well on track to becoming the most powerful economy in the world. Acknowledging this fact, Lamborghini decided to establish a new branch in China in the country´s capital city Beijing that will start operations at the beginning of 2009. Currently, the Italian sports carmaker has three dealers located in Shanghai, Guangzhou, Beijing, one in Hong Kong, and another two will be shortly be opened in Chengdu and Qingdao. The company's China sales this year a expected to grow by 186% or from 27 cars in 2007 towards 80 in 2008.
"China has the strongest dynamics of change to undoubtedly become the leading economy in the world. As one of the symbols of European luxury tradition, our products and our brand promise are irrevocably moving into the focus of a growing number of people," said President and CEO of Automobili Lamborghini S.p.A., Stephan Winkelmann.
"The development of wealth and the developing 'savoir-vivre' in China makes it one of the pivotal markets for Lamborghini's future growth. The decision to establish a branch in China illustrates our dedication to opening the potential of this market for Lamborghini. Our new regional office will ensure the presence of the brand and further the prosperity of the corporation on a global scale," he added.