Nov 4, 2008

BMW Will Not Build Production Version of Concept CS

While it's certain that we'll see design cues from the BMW Concept CS trickle onto its other models, BMW has announced that it will not be producing a CS-based range-topping super sedan.

Automotive News reports that the return on an investment such as this would only be about 1.3 percent, meaning that the profit would not equal the amount of money spent on such an endeavor. The Concept CS was last in the hands of BMW's M division, potentially to wear an 8-Series moniker to compete with upcoming vehicles like the Porsche Panamera and Aston Martin Rapide.

BMW CEO Norbert Reithofer says, "At the moment, we do not need that kind of brand-shaper. The next step will be a mega city car with two different drivetrain options -- one with electric power and one with a highly-efficient combustion engine."

+ Automotive News: BMW will not build Concept CS (subscription may be required) (via Motor Authority)